About the Founders

Aurora
Aurora was born in Jakarta and at the age of six moved to Auckland, New Zealand where she lived for 18 years. She studied at the University of Auckland, double majoring in History of Arts and Media. She returned to Jakarta in 2008 and has called it home ever since.
Prior to co-founding oullu, Aurora has a background in vintage and antique ceramics as both seller and collector. Her exposure to the arts and art history has steered her taste towards a penchant for simplicity in visual design. With over a decade of experience in both retail and online business she firmly believes customer experience is paramount.

Pamela
Born and raised in Jakarta, Pamela moved to Berlin - Germany at the age of 17 to pursue her further education. She holds a Bsc from Brandenburg University of Applied Sciences where she studied Business and General Management.
During her time in Berlin, Pamela has collected years of experiences working in high end retail including the british brand;Mulberry where she served 3 years as intern and working student as well as Kadewe; the second largest department store in Europe after Harrods in London.
An entrepeneur at heart, Pamela is always in a state of enchatment, sometimes it's with one idea, sometimes several ideas and sometimes it's an enchantment for life itself.